In an exciting development for running enthusiasts, adidas has unveiled the Supernova Prima, its most comfortable running shoe yet. With an impressive 13% more DREAMSTRIKE+ super-foam, the Supernova Prima is set to redefine comfort and performance for runners everywhere. The official launch took place on June 25, 2024, in Manila, marking a significant addition to the Supernova family.
Unmatched Comfort and Stability
The Supernova Prima stands out with its advanced DREAMSTRIKE+ super-foam, providing more cushioning than any previous adidas running shoe. This innovative foam, which debuted in the award-winning Supernova Rise, now features an additional 4mm of cushioning specifically targeted under the ball of the foot. This enhancement ensures superior comfort from heel to toe, making everyday runs more enjoyable and less strenuous.
In addition to the enhanced foam, the Supernova Prima incorporates newly designed Support Rods and a LIGHTTRAXION outsole. These features work together to offer unparalleled stability and grip, keeping the shoe lightweight while ensuring a secure fit. The wider Support Rods provide a firmer forefoot landing, complementing the cushioned midsole for a balanced and stable run.
A Plush and Secure Fit
The Supernova Prima is engineered for a plush and confident fit. Its multi-layered comfort heel pillow combines soft foam and gentle textile to lock in and support the heel throughout the run. The open-patterned engineered mesh upper and soft eyestay design enhance breathability and fit, ensuring the shoe remains comfortable and secure even during long runs.
Stylish and Functional Design
Available in a vibrant Preloved Scarlett colorway for women and a striking Solar Red for men, the Supernova Prima is as stylish as it is functional. Priced at PHP 8500, this new model is designed to appeal to runners who seek both performance and aesthetics. The launch also coincides with new colorway updates across all Supernova models and a corresponding range of apparel for men and women, ensuring runners can look and feel their best.
Inspired by Runners’ Ambitions
JT Newcomb, Category Director of adidas Running Footwear, emphasized the brand’s commitment to comfort and performance. “Comfort has always been a key focus of the Supernova family. With the Supernova Prima, we aim to elevate everyday runs by providing more comfort than ever and just the right level of support. We are inspired by runners’ progressing ambitions and strive to deliver an experience that rewards those goals.”
For more details about the Supernova Prima and to join the conversation, visit adidas.com/running-shoes or follow @adidasrunning on Instagram and Twitter using the hashtags #adidassupernova and #Prima.
