MANILA, PHILIPPINES – In a recent announcement to the press, Fitbit debuts the Fitbit Sense as their company’s most advanced health smartwatch as it incorporates innovative technology never before seen on a smartwatch.
Simultaneous to the unveiling of the Sense, Fitbit also announces the launch of the Versa 3 and new upgrades for the Inspire 2 – their two other well-known categories in their diverse line of fitness trackers.
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Making health accessible
Demonstrating their passion to make health accessible and subsequently enabling people to become healthier, the combo release of the Sense, Versa 3, and Inspire 2 came only after the recent release of the Fitbit Premium which hit half a million users just last week.
Fitbit’s co-founder and CEO James Park shared to the press that their company has been working to improve their products and services to make their wearable tech as innovative as possible in order to meet this goal.
“Most importantly, we are making health accessible, surfacing new data that you may only get once or twice a year at the doctor’s office that you can use to focus on your holistic health and wellness, at a time when it’s needed most,” says Park of the Sense’s advanced capabilities.
A Sense for better health
According to the smartwatch company, the Sense is currently the world’s first smartwatch to use electrodermal activity (EDA) sensors, advanced heart rate tracking technology, and an on-wrist skin temperature sensor. Powered by a battery that powers it for up to 6 days, the latest smartwatch from Fitbit is designed for 24/7 health tracking, especially as it is paired with a free six-month trial of Fitbit Premium.
Aiming to help people improve and make them feel ‘more in control’ of their health, Fitbit marries advanced sensors with algorithms that provide more information about physical health in the Sense adding that with these innovations, users can gain better understanding of and manage stress, and heart health.
Now recognized as a cause for global health concern, stress is one of the key target issues that the Sense aims to help people address with their new fitness tracker.
Combining on-device and in-app experience, the Fitbit Sense gives users insights into the body’s response to stress with tools to help manage both your physical and mental stress. This innovative stress management experience was built by Fitbit’s team of experts in the academe, as well as those trained and experienced in the diagnosis and treatment of mental health.
The most innovative tech the Fitbit Sense boasts is its new EDA sensor which measures electrodermal activity responses. Fitbit explains that by simply scanning your palm with the EDA Scan app, the device can detect small electrical changes in the sweat level of your skin – a marker that is key to understanding how the body responds to stressors.
Apart from the dermal sensors, the Sense is also capable of tracking stress response based on heart rate and sleep activity. To track their stress levels and their management progress, users can now access the data on the Fitbit app’s new stress management list tab. In-app, Fitbit rates stress levels by ranking it 1-100, with higher scores indicating your body is showing fewer physical signs of stress.
Coupled with the numeric data, the app also provides recommendations for stress management, in the form of breathing reminders and mindfulness tools. Fitbit Premium members, in addition, get a detailed breakdown of how the scores are calculated, giving them granular insights on what needs to be addressed.
On top of stress management, the Fitbit Sense also introduces Fitbit’s ‘next era of health innovation’ as its first device with an ECG app. By holding fingers down on the corners of the stainless steel ring around the watch while staying still for 30 seconds, users can receive ECG readings that can be downloaded and shared with medical professionals.
Additional to the ECG app, Fitbit’s new PurePulse 2.0 technology offers users an all-new multi-path heart rate sensor and updated algorithms. There is also the added personalized, on-device high and low heart rate notifications.
An all-around fitness tracker
To understand just how diverse the Fitbit Sense is, users should also note that on top of the above-mentioned capabilities, it also combines all of the key health, fitness and smart features found on Fitbit’s other smartwatches.
This includes on-board GPS, on-device exercise modes, SmartTrack® automatic activity tracking, Cardio Fitness Level and Score, and advanced sleep tools. It even has a built-in speaker and microphone to take calls and reply to texts using voice commands with. Partnering with other tech companies, the Sense also offers users the choice of picking between Amazon, Alexa or Google voice assistants, contactless payments, and more.
More, more, more in the Versa 3 and Inspire 2
In addition to expanding their range of fitness trackers, Fitbit is also reintroducing the Fitbit Versa 3 and upgrading the Inspire 2.
Fitbit reports that the new and improved Versa 3 will include features never before seen in older iterations such as GPS and Google Assistant. They also put in a better battery that has a 10-day lifespan. Similar to Sense, the Fitbit Versa 3 is now also compatible with magnetic chargers, that enables 12-minute quick charging for one full day of use.
Not letting itself lag behind the Versa and Sense, the Inspire will also be featuring new and interesting features like Active Zone Minutes, a slimmer design, and a brighter, more vibrant screen. It also boasts the longest longest battery life among Fitbit devices, at 10 days.
Fitbit’s Versa 3 and Inspire 2 will also come with a 1-year free Fitbit Premium trial membership.
Pricing and Availability
All three fitness trackers are available now for pre-order on Fitbit.com and online at select retailers, with broad worldwide availability starting in Q4 2020.
See the detailed price list and color availabilities for each watch below:
| Fitbit Sense | PHP 19,490 | Carbon and graphite stainless steel
Lunar white and soft gold stainless steel |
| Fiitbit Versa 3 | PH 14,790 | Black and black aluminum
Pink clay and soft gold aluminum |
| Fitbit Inspire 2 | PHP 6,290 | Black Lunar white Desert rose |
Accessories and Fitbit Premium
All accessories for the Inspire 2 sold separately and are available in premium Horween® leather bands in midnight blue or black double wrap, mesh bands in silver and rose gold stainless steel, printed silicon band in bloom, classic silicone bands in black, lunar white and desert rose, and a new clip band in black, starting at PHP 1,390, available on Fitbit’s website.
Fitbit Premium is available for PHP 519 per month or PHP 4,190 per year. For more information or to sign up for either membership service, visit the Fitbit app or Fitbit.com.
For more information and to engage with their community, you can connect with Fitbit via Facebook, Instagram, LinkedIn, Twitter and YouTube.
Looking forward to the Sense, Versa 3 and Inspire 2? Share your thoughts about it over at the Pinoy Fitness Community Facebook group and spark a conversation!
