Adidas King of the Road 2010 – Press Release

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Just want to share with you guys the official Press Release of the Adidas King of the Road (KOTR) 2010 event.

Prepare for adidas KOTR 2010 with adidas miCoach, Running Zones, and the adiNation of Runners

September 2010, Manila, Philippines – Running enthusiasts once again, start preparing for the biggest and most prestigious run of 2010 -the adidas King of the Road (KOTR), happening on October 24, 2010.

Gear up and get those soles pumping in preparation for the big day. Train and achieve your Impossible with the help of the adidas Running Zones, the adidas miCoach System and the adiNation of Runners.

adidas RUNNING ZONES
The adidas Running Zone, set up in selected stores, allows every runner to find the perfect running gear – from shoes to accessories, that they need to help perform better and faster. It offers a wide array of running products to choose from, including the Supernova, adiZero, Response and miCoach. Running Zones are also equipped with foot scans and foot discs to determine what running shoe suits you best. Treadmills are also available for a test-run of your selected shoes. Lastly, Running Zones also serve as a registration venue for all interested participants of the adidas KOTR.

Perform better and faster by visiting any of the running zones available at the following stores: adidas Alabang Town Center, adidas Eastwood Citywalk, adidas Gateway, adidas Glorietta 4, adidas Greenbelt 3, adidas Newport City (opening on Week 1 of October), adidas Power Plant Mall, adidas Shangri-la, adidas SM Mall of Asia, adidas Trinoma, RUNNR Bonifacio High Street, and in Cebu City, adidas and RUNNR in Ayala Center.

MICOACH
The adidas miCoach is a personal interactive training system designed to help runners and athletes achieve their training goals, whenever they want and wherever they may be.

Last March 2010, adidas successfully launched the miCoach device, the adidas miCoach Pacer. This device allows users to train themselves scientifically using a heart rate-based training. This device provides runners complete coaching by verbally guiding users and ensuring them that they are staying within their targeted heart rate zone. A user can personalize the program depending on his own preference and pace. The adidas miCoach Pacer guides runners to speed up (green zone) or slow down (blue zone) by using the adidas Heart Rate Monitor and adidas Stride Sensor. The adidas miCoach Pacer is available at the Running Zones for Php 6,995.

Furthermore, adidas extends availability of this coaching program to millions of iPhone and Blackberry users through the miCoach application. This application can serve as a runner’s Starter Kit, allowing one to create personalized conditioning programs to meet each of their fitness levels and goals. Using GPS, it receives information on distance, speed, and elevation. It gives runners active real-time pace-based coaching and location tracking while they are on the go. Perfect for mobility, this app turns your iPhone and BB mobile into an all-in-one device: a phone, a music player, and a personal coach, which provides you with a workout calendar and navigator. Runners are able to record their progress and development on distance, pace, and speed over time as the app automatically syncs with intelligent website miCoach.com.

This application is free and is available for downloading on iTunes and Blackberry App World. Get the benefits of having a personal coach right at your fingertips with the adidas miCoach System.

adiNATION OF RUNNERS
The adiNation of Runners (aNR), on the other hand, is adidas’ running movement that has set up running clubs in various parts of the metro since the beginning of the year, offering a host of benefits and privileges to running enthusiasts. It is designed to make runners to hit the pavement, keep up with their individual running goals and achieve their personal bests at local races.

Led by dedicated individuals with experience in distance marathons, the clubs will provide coaching to members, preparing them for upcoming race events throughout the year. Members are also able to enjoy other run-related benefits. Currently, the adiNation of runners has about 1,000 members and is continuously growing in the following aNR areas: Pearl Drive in Ortigas, Madrigal Circle in Alabang, Ayala Triangle in Makati, and Bonifacio High Street in Taguig. Watch for two more aNR venues in UP Diliman and MOA.

Each member gets an adiNation Passport upon signing up in Running Zones. Use this to earn freebies and discounts. Members can have their passports stamped every time they participate in weekly runs to get KOTR registration discounts. Collect 11-19 stamps to get 50% off your KOTR registration fee. Collect 20 or more stamps for a FREE KOTR registration.

KING OF THE ROAD
With the availability of Running Zones to gear each runner up, personal training devices through the miCoach application and the adiNation of Runners, nothing else gets you prepared for KOTR but adidas. Register for 5K, 10K or 21K at any of the Running Zones from September 24 until October 17, 2010.

Receive your race packet upon registration. Each race packet contains a unique BLACK singlet that comes with your race bib, map, guidelines/ rules and regulations, and your timing band. This year’s KOTR is timed by RFID Timing Systems, an Australian company timing major marathons like the Melbourne Marathon, triathlons like the Ironman races, and swimming and canoeing races in different parts of the world.

Log on to www.facebook.com and “Like” the adidas Philippines fan page to receive news and updates for KOTR.

KOTR 2010 is co-presented by Powerade Sports Drink and Viva! Mineralized Water, with major sponsors Gold’s Gym, Gourmet’s, and adidas Eyewear exclusively available at Executive Optical, and supported by Colgate Plax, adidas Personal Care, and Red Mango.

Running Zones and KOTR Registration Venues:
adidas Alabang Town Center, adidas Eastwood Citywalk, adidas Gateway, adidas Glorietta 4, adidas Greenbelt 3, adidas Newport City (opening on Week 1 of October), adidas Power Plant Mall, adidas Shangri-la, adidas SM Mall of Asia, adidas Trinoma, RUNNR Bonifacio High Street, and in Cebu City, adidas and RUNNR in Ayala Center.

KOTR Registration Period:
September 24 – October 17, 2010

Other Related Posts:
Adidas KOTR 2010 – Singlet Design and Registration
Adidas KOTR 2010 – Race Maps

Contact Green Bulb PR for further concerns:
(02) 638 69 73
(02) 570 88 71
Dincee Caluag loc. 103 / Trisha Tan loc. 104

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